This was a project my classmates and I created for this portfolio. We each split off and had designated jobs in order to split up the work. I had the opportunity to focus on more of the research and data findings. This was really cool because I got to use social listening tools like HootSuite and Answer The Public, and I also gained more experience with AI tools like Google Gemini and ChatGPT to find data and sources. I really enjoyed this project because of the collaboration, but also seeing how creative a group can be when they work together. Our presentation was short but also very effective, with a lot of positive feedback from our instructor and peers. Overall, I feel most confident in my advertising campaign skills due to past experiences and the skills I have learned from other classes, and I feel that this section deserves its own spot within my portfolio since I have a lot of content that I am proud of.